When asked to be rich or famous, so many people choose the former. Yet the last time I checked, your follower count on Instagram doesn't directly correlate with your income earnings.

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It is absolutely essential to build a profitable business - not one contingent on likes or follwers. Though those metrics can be influential to determining your overall reach - they're not going to tell you your bottom line of profits to bring food home for your family every month.

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In this guide we’ll cover:

• Determining your sales revenue and generating income
• Key performance metrics to evaluate in your biz
• How much your customers are costing you
• Marketing to your customers